What It Means for the Clinical Revenue Cycle
As healthcare leaders look to the second half of 2025, many are asking a crucial question: How can we redesign our work to drive better outcomes for patients and the bottom line?
McKinsey’s recent article, Heartbeat of Health: Reimagining the Healthcare Workforce of the Future, explores how systems can respond to increasing complexity, workforce shortages, and rising costs. However, what may not be evident at first glance is how these workforce changes are tied directly to clinical revenue cycle performance.
Here’s how we see it:
1. Redesigning Care Models Can Improve Revenue Integrity
The McKinsey report underscores the importance of shifting care and administrative responsibilities to more appropriate roles and settings. For Revenue Cycle Management (RCM), this means removing friction where it matters most: documentation, status assignment, and utilization review. When the right clinical roles are empowered to work at the top of their license, hospitals can improve the accuracy and completeness of documentation, avoid missed revenue opportunities, and strengthen compliance.
At Brundage Group, we support this with proven Physician Advisory models that reduce administrative burden while improving the quality of medical necessity documentation.
2. Technology and Automation Are Not Optional, They’re Foundational
As automation takes center stage in the workforce of the future, healthcare organizations must look for ways to apply intelligent tools across the clinical revenue cycle. From real-time analytics to query tracking systems, automation can reduce denials, surface insights faster, and support more proactive compliance efforts.
With solutions like Certus Beacon™, Brundage Group empowers hospitals to use data to respond accordingly.
3. The Right People Must Be Focused on High-Value Work
In a constrained labor market, allocating your internal expertise wisely is essential. Healthcare leaders must ask: Are our clinical experts spending time where they can drive the most impact? Too often, in-house teams are stretched thin, pulled into administrative tasks that distract from critical care and revenue-related decisions.
Outsourcing Physician Advisor support to Brundage Group allows hospitals to shift high-impact utilization management tasks such as medical necessity reviews, status determinations, and denial prevention to a team of dedicated experts. This frees internal clinicians to focus on patient care while improving compliance and reimbursement outcomes.
By aligning the right expertise to the right work, Brundage Group helps organizations strengthen the clinical revenue cycle without increasing internal burden.
The Bottom Line
Accordingly, the future of healthcare work isn’t just about filling roles; it’s about redesigning how we deliver care and capture value. Brundage Group supports hospitals with clinical insights, technology-enabled services, and a commitment to helping them capture earned revenue for the care they deliver.
Let’s reimagine what’s possible – together.
Interested in learning how Brundage Group can help you align clinical operations with revenue outcomes?
